Tana Bystronova. Instagram @tana_bystronova
The Czech football club Usti nad Labem has found a unique way to boost their players’ morale: hiring model Tana Bystronova, known as “Czech Republic’s Pamela Anderson“, to conduct post-match interviews.
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The club, which has been struggling to bounce back since its relegation from the first division in 2011, hopes that their new media team member will help create a more positive environment for the team.
Tana, who is not only a model but also a digital influencer and makeup artist, was hired to interview Usti’s players for the club’s social media channels. Her charisma and online presence already seem to be having an impact, as the team is responding positively and now leads the third division with 13 points in six games.
The blonde Tana, who boasts over 100,000 Instagram followers, sees this new role as a great opportunity. “This is a new chance in my life, even though I have been working as a model for a long time. It’s a completely different challenge, but I love it because I love football,” Tana said.
She also commented on her unique approach to the job: “We’re doing a promotion that may seem bizarre, but there is a strong sports core to it. Everyone can find something they like. The key is to attract attention, because in today’s world, that’s the only way to succeed.”
With her experience as an influencer and her passion for football, Tana Bystronova has brought a new style to the Usti nad Labem club, which is aiming not only for results on the field but also for greater engagement with its audience.
Photo and video: Instagram @tana_bystronova. This content was created with the help of AI and reviewed by the editorial team.